Friday 31 August 2018

The benefits of having an app instead of a well optimized mobile website

Mobile app and Mobile website both are the medium to establish a mobile presence
for your business. The main concern is which is better between these two? Though
for most of the people both of these look very similar but there are a number of factors
which include target audiences, available budget, intended purpose and required features
that decide their difference. 
Mobile Website: 
A mobile website is a browser-based way of accessing internet content. It is designed
for mobile devices mainly, hence it doesn't work rightly for desktops. For optimizing
websites for smaller screens, there's another broader concept and it is a website with
the responsive design which contains HTML pages linked together. The main feature
of this type of website is- it is displayed correctly on all sizes of screens.
Advantages of Mobile Website:
1. Compatibility.
2. Broader Reach.
3. Support and Maintenance. 
Disadvantages of Mobile Website:
1. Convenience
2. User Experience
3. Offline Access
Mobile App:
Mobile applications need to be downloaded from specific portals like Google Play
Market or App Store. It is different from a website with the responsive design which
can be reached through the browser. However, it offers faster access to content and
interactions with customers smoothly. According to Flurry Analytics' 2016 survey,
90% of users prefer using applications to mobile websites.
The mobile business has been growing rapidly and it will continue to grow, there is
no doubt about it. So, the question “whether to choose an app or web” will remain
true to be considered by organizations who are seeking to establish a mobile presence.
A mobile-friendly responsive website will be good if the objective is to deliver content
and establish a broad mobile presence for maintaining and sharing between users.
While, if the aim is to provide an experience of a gaming interface or a computer program,
then nothing is better than a mobile app.

Advantages of Mobile Website:
1. Convenience
2. Personalization
3. Working offline
Disadvantages of Mobile Website:
1. Compatibility

2. Support and maintenance
We represent ourselves as Recharge Studio , India’s one of the most reputed Advertisement, Webdesign and App development company. We have been in the business from the last 17 years and we have catered to almost every type of client, in both the web design, mobile apps and Advertising designs segments.

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