The benefits of having an app instead of a well optimized mobile website

Mobile app and Mobile website both are the medium to establish a mobile presence
for your business. The main concern is which is better between these two? Though
for most of the people both of these look very similar but there are a number of factors
which include target audiences, available budget, intended purpose and required features
that decide their difference. 

Mobile Website: 

A mobile website is a browser-based way of accessing internet content. It is designed
for mobile devices mainly, hence it doesn't work rightly for desktops. For optimizing
websites for smaller screens, there's another broader concept and it is a website with
the responsive design which contains HTML pages linked together. The main feature
of this type of website is- it is displayed correctly on all sizes of screens.

Advantages of Mobile Website:

1. Compatibility.

2. Broader Reach.

3. Support and Maintenance. 

Disadvantages of Mobile Website:

1. Convenience

2. User Experience

3. Offline Access

Mobile App:

Mobile applications need to be downloaded from specific portals like Google Play
Market or App Store. It is different from a website with the responsive design which
can be reached through the browser. However, it offers faster access to content and
interactions with customers smoothly. According to Flurry Analytics' 2016 survey,
90% of users prefer using applications to mobile websites.

The mobile business has been growing rapidly and it will continue to grow, there is
no doubt about it. So, the question “whether to choose an app or web” will remain
true to be considered by organizations who are seeking to establish a mobile presence.
A mobile-friendly responsive website will be good if the objective is to deliver content
and establish a broad mobile presence for maintaining and sharing between users.
While, if the aim is to provide an experience of a gaming interface or a computer program,
then nothing is better than a mobile app.

Advantages of Mobile Website:

1. Convenience

2. Personalization

3. Working offline

Disadvantages of Mobile Website:

1. Compatibility

2. Support and maintenance

We represent ourselves as Recharge Studio , India’s one of the most reputed Advertisement, Webdesign and App development company. We have been in the business from the last 17 years and we have catered to almost every type of client, in both the web design, mobile apps and Advertising designs segments.

The most effective form of digital marketing for your business

In today's time, business market has become quite tough that makes business owners try
hard to stand between the competition. In the race to achieve the top position, digital
marketing is a must. For the individuals who are new to the universe of digital, it might
be difficult to explore all the distinctive sorts of digital promoting strategies and channels
that you can use to develop your business.

Not every business owners can spend a lot of money on the digital marketing. So, they
need to know digital marketing channels that can attract and engage their customers
the best.

Here is a list of the top digital marketing strategies that will help you to
choose the right one.

• Content Marketing
• Website Design
• SEO
• Social Media Management
• Email Marketing
• Social Media Advertisements
• Google Advertising

Content Marketing: It is the process of creating and sharing content to stimulate
interest in your brand offering. The content can be used to inspire, educate, convince,
or even just entertain the customers. It doesn't only contain blog posts, e-books, and
website pages but also contains videos, social media posts, and even webinars.

Website Design: A company’s website can be called one of the most important types
of digital marketing today. By visiting the website, customers start to develop an impression
of the brand. It tells everything which one needs to know about the products or services a
company provides.

Search Engine Optimization: SEO is the process of optimizing the online content to
gain organic traffic from search engines. In this process, certain keywords or phrases are
used keeping in mind that these keywords should closely align with what a consumer might
type while searching in the search engine like Google.

Social Media Management: Approx 2.5 billion people are on a social media platform.
If any businessman isn't promoting their business on any of the social media platforms,
then they are missing something really big.

Email Marketing: It is one of the most important types of digital marketing especially
for small business to hit their target customers as approx 100 billion emails are sent and
received every day. In Email Marketing, targeted messages are sent to your contacts through
email.

Social Media Advertisements: For business purpose, a number of social media platforms
provide advertising opportunities. These opportunities can be used to boost visibility and
expand the reach of business online.

Google Advertising: Other than social media ads, Google ads are also a medium of digital
marketing. These ads are structured in a PPC model and you pay for each click that you get
on an advertisement. Such type of ads improves your reach on the search engine.

We represent ourselves as Recharge Studio , India’s one of the most reputated Advertisement and Webdesign company. We have been in the business from the last 17 years and we have catered to almost every type of client, in both the web design, mobile apps and Advertising designs segments.